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Established - 2025
LooksFash was born in 2025 from a simple yet bold idea: swimwear should celebrate every body, not just fit a single standard. Founded by Luna Ray, a designer who fell in love with the freedom of coastal living while traveling through Greece, the brand started in a tiny studio with a sewing machine and a stack of fabric swatches. Luna’s frustration with ill-fitting, one-size-fits-all swimwear led her to create pieces that moved with the body—whether diving into waves or sipping cocktails by the pool. By the end of the first summer, word spread beyond her local beach community, and LooksFash became a go-to for anyone craving swimwear that felt as good as it looked.
Our mission
We’re on a mission to redefine swimwear confidence. For us, that means designing pieces that honor every curve, stretch, and stride—because the best beach day starts with feeling unapologetically you. We blend style with sustainability, using recycled fabrics in 80% of our collections to keep oceans cleaner while keeping you looking fresh. Inclusivity isn’t an afterthought here; it’s the blueprint. From sizes XS to 3XL, and designs that work for surfing, sunbathing, or everything in between, we believe everyone deserves to shine—both in and out of the water.
Our team of designers and ocean lovers tests every swimsuit in real-life conditions
from saltwater swims to chlorinated pools, and even long days under the sun.